Loading...
Skip to Content

Demand-side Platform by WidenAD

High-Converting
Ad Formats

Banners

Being the most popular format, banners are static images displayed at the screen's top or bottom in the form of a bar, column, or box. However, in-app banners take up the whole screen, and the user needs to make an action to close it. They usually contain texts and images about the products or services promoted. Banner advertising has become so widely adopted thanks to its cost-effectiveness, simplicity, and effortless launch.


Interstitials

These are full-screen ad units that mobile gamers see between levels, while the app is being loaded or when a user exits it. This format can be built into the code of the application. The immersive experience of interstitial advertising is guaranteed by users' inability to close the creative before it's completed. The size of the mobile interstitial ad is either 320x480 or 480x320. The sizes of the best-performing advertisements for tablets are 1024x768 or 768x1024.


Video

These advertisements are shown to a user when they are interacting with apps. Also, they are displayed when users tap deliberately to open it. While this type is costlier compared to other formats, the mobile video advertising format offers impressive engagements and potentially a higher conversion rate. It's important to keep in mind that if the quality of the sound or the image is below satisfactory, it may drain the budget with no desired results.


Natvie AD

Native advertising on mobile includes texts and videos that are created in the same style as the content the user is viewing on the website. Due to its being subtle, this type of advertising is not seen as a direct promotion and doesn't affect the loyalty of users. Naturally, it has become one of the most favorite elements of the promotional strategy among digital marketers.